City Marketing Manager Hamburg

Job description

OneFit + You + name city = the best match for next level promotions, kickass exposure and a rapid growing member base! Are you that creative mastermind with connections all over town? And do you already have a million ideas for events, PR and Marketing? Great!

We are on a mission: One Fit Planet

OneFit’s mission is to make this planet a little fitter. By helping people to integrate sports into their lifestyle and by offering diversity, flexibility and bringing a social aspect in every workout. We do this by offering a flexible monthly membership for a rainbow of workouts. From swimming to fitness, from yoga to padel, from boxing to pilates all available at your fingertips with our app. It’s hard... choosing from over 60 thousand classes every month.

You’ll become a part of one of the coolest scale-ups in Europe!! OneFit is the Spotify or Netflix of the fitness industry; offers of the cities most exclusive fitness providers united in a single flexible membership. We are the fastest growing fitness platform in the Netherlands and have been successfully active in the German and Spanish market for about a year. In this role you’ll be the lead in making our innovative product a success story (together with our Sales Managers) in your city!

The job

As City Marketing Manager you are the figurehead of OneFit in Hamburg. With your social skills, organization talent and hands on mentality you are responsible for growing our community and member base. You know what is happening in your city, you are the eyes and ears! Organizing local events and creating compelling content and campagnes gives you energy. Aggressive sales is not our style, we rather go for smart PR and creative ideas. 

What does that exactly looks like?

  • Creating marketing & PR plan for OneFit Hamburg
    To make sure the brand awareness, members loyalty and acquisition increases
  • Content management
    Gatekeeper off all local content online and offline (what should be where and when).
    Collect input for owned channels (newsletters/socials).
    Managing local photographers and videographers that produce our own high quality content.
    Well known with Social Media.
  • Building valuable partnerships
    With commercial partnerships, relevant/cool local companies and influencers.
    Create a personal local network of ambassadors to assist us in our brand awareness.
  • Community & Events
    Generating genius ideas and concepts to attract local members.
    Organizing local (community) campaigns and events to raise brand awareness and build a network.
    Building local promo/running teams in the city.


Our ideal City Marketing Manager

You’re a sports enthusiast and well connected in the Millennial scene in Hamburg. Networking is your middle name and you know your way around the Marketing & PR industry. Always being on top of trends and best practices you know exactly how to communicate with your audience and building long term relationship. Therefore, we probably don’t need to tell you that exceptional verbal skills in native language and English are important. Combining business with creativity comes naturally to you and you get energy of working independently and taking responsibility. But overall, you share our OneFit mindset; being positive, result-oriented, self starting, enthusiastic, hands on and trustworthy!

  • Living in Hamburg
  • 5+ years of experience within marketing/PR

What’s in it for you?

  • You’ll get an intensive training in Amsterdam when you start and will visit our HQ in Amsterdam more often for training and events

  • Opportunity to set up something from scratch and be part of this upcoming brand

  • MacBook + phone cost covered

  • Free OneFit membership!

  • Flexibility and an independent way of working (min 32 hours p.w.)

Are you an innovator with an entrepreneurial mindset? And does your blood get pumping fast from starting up our business in Hamburg? Then let’s talk!